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Professional Info


Adam is both an accomplished sportsman and entrepreneur, yet what excites him the most is helping people be their brilliant best!


Adam has been fortunate in his sporting career, to have represented England in Athletics, play rugby in the National Leagues, play Rugby 7's throughout Europe and more recently in 2019 represent Great Britain in cycling at the age group World Championships (40-44 age category).


Over the last twenty years, he has developed a unique approach to coaching the human being, not just the human body, which has led him to coach a vast array of people, from royalty, high achievers, pop stars, supermodels, professional sports people, as well as working for National Governing Bodies such as England Rugby and British Rowing. He was also considered by the Evening Standard to be one of the top 5 Personal Trainers in London and has written and delivered education for some of the worlds leading fitness brands, having educated Personal Trainers and Industry Leaders in 20 countries. Adam is considered a thought leader in the Health and Fitness Industry, regularly speaking at global events on topics such as behaviour change, coaching and leadership.


With an MBA in International Sports Management, and currently studying for an MSc in Coaching and Behaviour Change, Adam combines the latest research in Neuroscience, Positive Psychology and Coaching Science integrated with his wealth of coaching experience, to help Clients develop a Performance Mindset through ongoing instruction, daily practices, and practical application, that allows them to be their brilliant best every day.


2010 - present

2010 - present