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Professional Info


Adam is both an accomplished sportsman and entrepreneur, yet what excites him the most is helping people be their brilliant best!


Adam has been fortunate in his sporting career, to have represented England in Athletics, play rugby in the National Leagues, play Rugby 7's throughout Europe and more recently in 2019 represent Great Britain in cycling at the age group World Championships (40-44 age category).


Over the last twenty years, he has developed a unique approach to coaching the human being, not just the human body, which has led him to coach a vast array of people, from royalty, high achievers, pop stars, supermodels, professional sports people, as well as working for National Governing Bodies such as England Rugby and British Rowing. He was also considered by the Evening Standard to be one of the top 5 Personal Trainers in London and has written and delivered education for some of the worlds leading fitness brands, having educated Personal Trainers and Industry Leaders in 20 countries. Adam is considered a thought leader in the Health and Fitness Industry, regularly speaking at global events on topics such as behaviour change, coaching and leadership.


With an MBA in International Sports Management, and currently studying for an MSc in Coaching and Behaviour Change, Adam combines the latest research in Neuroscience, Positive Psychology and Coaching Science integrated with his wealth of coaching experience, to help Clients develop a Performance Mindset through ongoing instruction, daily practices, and practical application, that allows them to be their brilliant best every day.

As a mindset and performance coach Adam is dedicated to helping rewire an individual's mindset, allowing them to be the very best version of themselves and to unlock their full potential by avoiding directly giving advice or solving problems, instead, focusing on asking questions to help the person identify and solve problems on their own. Coaching  from a state of curiosity in order to ask powerful questions that facilitate your thinking, to help you create a solution-focused outcome and using neuroscience to help you unlock your own knowledge of how you will move forward and create your ideal future, self, and achievements.


As humans we have an innate, internal desire to get better, whether you want to be a better runner, to get stronger, to eat healthier, sleep better or to improve other areas of your life, we all have this desire. This desire to get better is ingrained in our DNA. This desire to get better is one of the things that makes us human! However, to be better requires change of some kind and change is something that we strive to do yet often find strangely difficult. Our brains hate to change. Your brain looks at who you are and says, “I am not so bad the way I am.”  and this is where mindset and performance coaching can support the change you want.

With a passion for supporting individuals and seeing them thrive in their environment, Adam equips individuals with the tools to propel themselves to success, to achieve their goals and transform their personal and professional lives.

With excellent communication skills, great technical ability and drawing upon his experiences in elite sport (both competing and working), Adam has a proven track record in coaching success with a vast array of clients including royalty, senior business leaders, pop stars, supermodels and professional athletes having amassed over 22,000 hours of face to face coaching. 

Adam has also developed and delivered educational programmes for some of the worlds leading fitness brands having taught and coached over 10,000 fitness professionals and Industry Leaders globally.


Having attained an MBA in 2016 and currently completing an MSc in Coaching and Behaviour Change Adam’s energy and enthusiasm is fully focused on equipping, individuals and teams with robust mindsets and the skills to optimise their performance.


Adam truly believes that coaching is about creating meaningful space for the individual, to explore and unlock their potential, maximise their own performance, allowing them to adapt, grow and thrive.

  • The Corporate Athlete

  • High Performing Amateur Athletes

  • The Mental Model of Self Leadership-Purpose, Self-Belief, Discipline & Ownership

  • Mental Acuity -Planning, Prioritisation, Problem-Solving & Decision-Making

  • Emotional Agility

2010 - present

2010 - present